The US women's national basketball team signs a beauty partnership with Glossier

USA Basketball announced a new partnership with Glossier on Tuesday, becoming the official beauty partner of USA Basketball. This is the first partnership exclusive to the U.S. Women's National Team program since 1996.


As part of the partnership, Glossier will support the 2024 U.S. Women’s National Basketball Team in connection with their trip to Europe this summer and will be present at the USA Basketball spectacle in London At July 23.

The deal also includes social media content, outdoor advertising and community engagement moments set to go live this summer.

In addition to being the first women's specific partnership in nearly two decades, this is also the first official beauty partner in USA Basketball history.

“We are excited to expand our long-standing partnership with the WNBA and take it to a new level with USA Basketball,” said Kyle LeahyCEO of Glossier.

“There has long been a belief that beauty and sport do not mix, and this partnership underscores the fact that this is simply not true. The USA The women's national team is full of inspirational athletes who have stories to tell both on and off the field. We are thrilled to put them in the spotlight.”

The USA The women's national team has won a medal at every Olympic Games in which it has participated, starting with a silver medal in 1976. In total USA have nine gold medals, one silver and one bronze. The USA has won seven gold medals in a row, the first of which came at the 1996 Games in Atlanta.

“It is an important time for women’s basketball in our country. USA “The partnership between basketball and Glossier is further evidence of the growth of our sport and the interest in our team,” said Women’s National Team Director Briana Weiss.

The 2024 Olympic Games will take place in Paris where the team will fight for its tenth gold medal.

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