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LG OLED TVs come with large black wireless box – channelnews

LG Electronics is not disclosing how much the new wireless M4 OLED TVs will cost locally. The company is also not revealing how much data it collects from Australians whose TVs have WebOS Smarts.

Unlike TVs from Samsung or Sony, where the wireless connection is built into the TV or in a small box that attaches to the back of the TV and is often hidden, the new LG M4 OLED TVs come with a “bloody big box” that needs to be placed somewhere in a room, along with HDMI devices that take up extra space and also need to be connected to LG's wireless box.

The M4, a version of the G4 that also comes with the wireless connection box, requires a separate connection to a power outlet.

All other cables, such as those from a games console, must be connected to LG's wireless connection box, which the South Korean company has dubbed the “Zero Connect Box.” This is a clear nod to the hugely popular Samsung One Connect Box, which has a single cable running from the box to the TV, which in turn is connected to a simple box on the back of the TV.

LG's experiments with unusual TV offerings have failed spectacularly in the past.

We recently exclusively announced that LG's much-hyped $120,000 rollable TV is no longer being manufactured.

Then there was the failed W series of OLED wallpaper TVs.

The LG Wallpaper models were designed to emphasize the thinness of OLED. The screen was only 2.5mm thick and designed for wall mounting only.

It is magnetically attached to a special bracket that is attached to the wall. However, consumers were not enthusiastic about the concept.

Now LG wants to sell consumers an OLED TV that comes with a big black box

which is separate from the television, must also be exposed so that additional devices can be connected to the box.

The LG M4 will compete with OLED TV models such as the Samsung S95D and the Sony A95L.

It also raises the question of why LG Display has not yet applied MLA to its largest OLED panel, resulting in the 97-inch LG M4 being limited to 4K 120 Hz.

The LG Wallpaper TV failed to convince consumers.

LG’s Rollable TV also failed the consumer test

Among other things, LG has ensured that there is a stable connection between the speakers at a distance of up to 10 meters. This was achieved by using the uncongested 60 GHz radio band.

The M4 also features LG's new Alpha 11 processor. Pricing and launch date have yet to be announced.

Recently, LG Ad Solutions announced that the company, which essentially uses LG TVs as a mirror in the home, has begun integrating a Unified ID 2.0 (UID2) solution into the web operating system.

Using the UID2 solution, originally developed by demand platform The Trade Desk, LG can target TV owners by observing what shows or TV programs LG TV owners watch and then developing advertising solutions for the TVs.

In addition, free-to-air TV channels include these in their programs.

LG said the integration of this solution will enable advertisers to leverage their first-party data across LG's extensive audience network.

“As viewership increases across all channels and platforms, the ability to reach the right audience with precision and accuracy is critical,” said Mike Brooks, global head of business development and partnerships at LG Ad Solutions.

ACCC research found that over 70% of Australians do not want companies like LG tracking their activities or collecting data without their consent.

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