All I want for Christmas … is cash

According to a survey, money or gift cards are the most popular Christmas gifts that adults want this year.

More than a quarter (27%) of respondents chose this option in a YouGov poll, while clothing came in second at 23%.

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After spending much of last year indoors due to coronavirus restrictions, a fifth (20%) want an “experience” such as going to a concert or the cinema, according to research commissioned by price tracking website PriceRunner.

Alcohol and spirits (chosen by 15%) and perfume (also chosen by 15%) rounded out the top five most desired Christmas gifts for adults. Participants were allowed to select as many items as they wanted in the survey.

Christmas presents under a tree

Cash, gift cards, clothing and 'experiences' are the things people want most for Christmas this year, according to a study (Nick Ansell/PA).

Christine Gouldthorp, consumer expert at PriceRunner, said: “Last year was also an extraordinary year for the e-commerce industry. Online shopping grew like never before. I am sure this phenomenon will continue even after the pandemic.”

As there were issues with the availability of some products due to delivery problems, PriceRunner also analyzed stock levels and data from its website on some of the most popular categories around Christmas.

It turned out that stock availability tended to be lower in the categories desktop computers, electric bicycles, robotic lawnmowers, laptops, wine coolers and tablets.

In addition, it emerged that toys, tablets, shoes, board games and game consoles were among the categories where prices had risen sharply over the past six months.

– More than 2,000 people across the UK were surveyed in November 2021.

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