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Zendaya stars in On's new activewear campaign: Shop her style

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Zendaya mastered the challenger press tour with her luxe tenniscore looks, including an all-white ensemble by On inspired by icon Althea Gibson – but it's not the first time she's stepped out on stage in the Swiss brand's fashionable fitness gear.

The dune Actress often wears On's best-selling lightweight Cloud Tilt sneakers – the same shoes replicated by Loewe, whose creative director Jonathan Anderson is also known as challenger' Wardrobe designer. The 27-year-old is working with the cult label again and is the star of the new summer campaign – a role she will take on again as part of a multi-year partnership.

In the “Dream Together” campaign, Zendaya presents pieces from On’s Movement and Active lines, including training bras, long-sleeved crop tops, leggings and sweatpants, the All-Day 1/2-zip jacket and shoes.

“It's no secret that I've been a huge fan of On for a long time. I always wear them on set, traveling, rehearsing, or walking my dog,” Zendaya said in a statement. “So making this partnership official is a full-circle moment.”

On x Zendaya Summer Campaign 2024

The campaign was brought to life in a short film directed by C Prinz and starring Zendaya. The video features a running track, “a nod to how sport and movement can connect people from all backgrounds – a message that is especially meaningful in a year when the world is coming together to celebrate a global sporting moment,” said On.

Zendaya's collaboration with On is one of many brand partnerships. She is also an ambassador for Bulgari, Louis Vuitton, Valentino and Lancôme, to name a few.

You can shop all the looks seen on Zendaya in her first-ever On campaign below, and check out her full collection here.

About Movement Jogger

Zendaya stars in On's new activewear campaign: Shop her style

Zendaya stars in On's new activewear campaign: Shop her style

Zendaya wears an On Movement bra in pink

On Movement Tights long