JD Sports drops “Sports” from its name and relies on AI-supported search

JD Sports will implement Algolia’s AI Search solution to modernize its online presence and stores based on an omnichannel and composable approach. The introduction of the solution complements the retailer’s rebranding and is easy JD.

The Algolia solution not only improves JD's e-commerce experience, but also provides the retailer with global AI search and sales analytics, opening up new analytics and data foundations for the company.

The retailer is taking an API-first approach to its technology upgrades. This will help it create modular, interchangeable technology components, streamline development processes, and create an environment where features can be efficiently composed and recomposed.

“We are excited to embark on this journey with Algolia as a strategic partner in our modernization and replatforming efforts,” said Arianne Parisi, EVP and Chief Digital Officer at JD, in a statement. “By leveraging Algolia's cutting-edge AI technology, we aim to provide our customers with a seamless and personalized shopping experience, whether they are shopping online, in one of our Over 3,400 shops or other channels.”

In April 2024, JD Sports strengthened its US presence with the purchase of the sports retailer Hibbett for 1.1 billion US dollarsThe retailer was in March 2018 with the purchase of Finish line for 558 million US dollars.

Zenni OpticalDavid Ting explained in February 2024 how the retailer improved its search capabilities with the Algolia solution.