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“I took my 9-year-old son to his first professional golf event… and this happened!”

As a keen golfer since early childhood and the father of a sports-mad son, I have spent a lot of time thinking about how we can get children interested in the sport. Of course I have a personal interest, but in a world where attention spans are shrinking, it is crucial to understand how the sport can evolve to keep children interested.

One of the things that continues to inspire my son is watching elite sport live. Together we have watched cricket at the Oval, football at various grounds from the Premier League to the Amateur League, and rugby at Twickenham. We have both enjoyed every minute of these experiences. However, while these games were loud and manageable, lasting around two hours, golf is a whole different calibre.